LoomifyHome is a design-led international rug house built around a simple conviction: the most beautiful rug brands understand both the room and the loom.
A rug house with real operating roots
The business journey behind LoomifyHome began in 2010 with Avinash and Geeta Gupta. It developed through years of working directly with rugs and home furnishings—learning how fibres behave, how handmade construction changes from one technique to another, how dimensions translate into real rooms, and how a rug must be finished, packed and explained when the customer is thousands of miles away.
That history is important because LoomifyHome is not being built as a generic online marketplace. Rugs are the centre of the business. Our work sits between design house, rug atelier, manufacturer and exporter: a place where aesthetic direction is informed by practical making knowledge and international customer experience.
International by experience, not by slogan
Our principal market has long been international. The business behind LoomifyHome has served customers across the United States, United Kingdom, Europe, Australia and other global markets. Cross-border selling has shaped the way we think about sizes, product information, photography, packaging, export documentation, delivery communication and after-sales support.
When a customer buys a handcrafted rug from another country, trust has to travel with the parcel. We therefore treat clear dimensions, realistic material descriptions, accessible support and transparent policies as part of the product itself.
A specialist catalogue for people who care about rugs
Our collections include handmade jute rugs, washable cotton rugs, runners, round and oval rugs, scalloped and shaped rugs, doormats, stair runners and selected custom-size designs. We organise the store by material, shape, size, room, colour and use because that is how a considered rug decision is actually made.
A runner has to understand circulation. A dining rug has to understand furniture scale. A natural-fibre rug has to understand texture and care. A scalloped rug has to balance decorative outline with proportion. A custom rug has to begin with the space, not with a standard dropdown.
Scale with accountability
Today the business foundation behind LoomifyHome represents approximately ₹15 crore in annual revenue and an approximately 18% annual revenue growth trajectory. Our wider production and artisan network is connected with approximately 300 skilled weavers and makers.
Those numbers matter because they show operating depth, but they are not the brand story by themselves. The stronger signal is the combination: years in the rug trade, a real maker network, international customers, repeatable operational experience and a company identity that remains visible to the customer.
Design House · Rug Atelier · Manufacturer & Exporter
LoomifyHome is moving deliberately toward a premium position. We use the language “Handmade | Studio Designed” because it describes the balance we want to protect: handmade character without visual disorder, and design direction without disconnecting the product from the people and processes that make it.
Our ambition is to create timeless modern rugs and a wider aesthetic world around them—styled rooms, material stories, coordinated palettes, block-inspired pattern, shape, texture and bespoke possibilities. The rug remains the anchor.
For private homes and professional projects
A premium consumer may come to LoomifyHome for one important rug. A designer may need a collection curated around a scheme. An architect may need proportion, material and custom-size dialogue. A boutique or importer may need a coherent assortment. A hospitality team may need design quality alongside production and international coordination.
That is why LoomifyHome now has a dedicated professional layer through our Trade Program, Designer & Architect Program, Custom Rug Studio, Material Library, Bespoke Services and Projects / Hospitality pathway.
A transparent company behind the design
Beautiful presentation is not enough. Current legal identity, registered business details, GST registration, contact information and operational location are maintained on our Business Location and Contact pages. Shipping, returns, privacy and payment information remain accessible through the live website policies.
The same proprietor also operates separately branded rug and home-furnishing storefronts. Where that relationship is relevant, we prefer clear disclosure to ambiguity. Premium positioning should make the business easier to understand, not harder.
Handmade | Studio Designed. Timeless Modern Rugs. Built in India for considered interiors around the world.